What about fashion, will the fashion industry still exist?

The fashion industry as it is now is an industry, meaning that it is profit driven and all about image and good looking. Throughout my life, while watching models going over the catwalk, I always asked myself who on earth was going to wear all these extravagant clothes. First you need to look like a model, thin, long legs the right proportions. This because I could not imagine a person with an average size fitting in these clothes. So, when are the occasions one would wear these catwalk clothes? When one wants to show off, showing others how cool he or she looks thanks to the clothes. Even if they eventually are not comfortable, too tight, unpractical. All that matters is that it’s haute couture with a name and that it triggers the image of the lady on the catwalk. What an illusion it all is! And nobody really cares but you. And what if you do not have the money to buy this extravaganza? You go to the market and buy made in China replica’s of fashion clothes where you squeeze yourself in with the illusion you still look good.

So, lets define fashion. Fashion is buying clothes we think are cool or allow us to be seen by others without having the feeling we are different and at the same time we define our own specific image with the clothes we wear. So what is going through your mind when you choose what you are going to wear in the morning? Most probably you are asking yourself what others will think about you.

For several years now most of our clothes in my family are self made. Fashionable for sure but also taking care of using the right fabric, the right size so it fits nicely, giving the necessary comfort. We also add an element of fun by putting all sort of text or drawings on our clothes. Great fun choosing the drawing or text. Sometimes, when the kids are wearing a new set of clothes to school we parents ask if they received any comment. Until now the answer has been: “no”. So, it seems that at least here in Italy teenagers are not openly commenting on each others clothes. Strange though is that most youngsters wear the latest fashion jeans and shirts, preferably of a known brand.

The actual fashion industry is using many highly polluting processes and a high level of labor abuse to produce the garments we find in the shops at the end of the chain. Most clothes are sawn by people that work long days and are paid per piece a very low wage. In the shop this is far away and we are prepared to spend large sums of money to buy them.

What is going to happen with the fashion industry in an equal money system? Like all profit driven industries there will be no reason to exist. There will be no need to show off with much too expensive designer clothes. No need to fit yourself in a shine through dress that limits your movements because it is too tight and because you are wearing high heels hoping it will not get too cold since you have nothing to cover yourself with.

Clothes will be designed to fit properly in order to give comfort and protection against sun, wind, heat, cold. Fabrics will be nice to your skin and there will be no irritating labels that pop out or irritate the wearer because  of the material they are made of. Will we wear all the same clothes then? Not necessarily. Clothes will be a perfect way to express oneself, you can have a fulfilling time without harming others. Fashion will become self expression: The art of dressing. only the best fabrics will be available, produced in a way that is best for all and of the best possible quality so they will last as long as possible.

Will everyone wear the same clothes? — Equal Money FAQ

Learn more about THE solution to our crisis: Equal Money System (EMS)



2 thoughts on “What about fashion, will the fashion industry still exist?”

  1. I always thought the same thing too about the “fashionable” wildly expensive clothes on the runway: they looks so far-out ridiculous; where on earth would you WEAR them? It’s for people with more money than brains!

  2. I agree with the above poster. Too much money, and they’d rather burn it than use it for helpful things.

    I think the only way that unrealistic, catwalk fashion would decline would be if the economy really broke down and the rich couldn’t display their superficial fancies anymore. Everyone always likes something special or to look really stylish once in a while at least, no matter how down trodden, poor or hard working they are – but to watch others living decadently when all else has obviously fallen to ruin would be intolerable. In the meantime with purse strings getting tighter/budgets constraining for a lot of people who have been spending on credit over just consuming for a long time, many might start to remember the benefit of learning to sew, or sharing with each other/giving to charity, buying second hand etc and going to a tailor when they need to. They might also remember that actually caring for their clothing will mean it lasts longer and in better condition.

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